Public opinion polling is not just for individuals’
curiosity or adding interest to news stories. If used in the right way, public
opinion polls can be a wise way of informing political processes, such as
selecting policies, changing PR strategies, and increasing the people’s voice
in government. While public opinion polls are not an official avenue for making
changes in the law or voting for government assistance programs, they are still
a good indicator of people’s satisfaction with the current government or desire
for political change.
By conducting public opinion polling before officially
enacting a policy, government officials and candidates seeking political office
can test the waters and discern the amount of approval or disapproval of
policies. It is more advantageous to discover voters’ disapproval of a policy through
a public poll than to gain their disapproval by enacting a policy they do not
agree with. If the public disapproves of a specific policy that is already in
effect, a public poll can also read to politicians amending that policy.
Public opinion polls can also be a way for respondents to
exercise their voice and hold politicians accountable. In their zeal to pass
legislation or make changes to the current party platform, politicians may not
be aware of what the public actually wants. Public opinion polling can help
ensure that politicians do not break the bonds of trust they have built with
their voters and everyday people.
If you’d like to conduct public opinion polls for a
candidate seeking election or a politician in office, be sure to contact John Zogby Strategies. Their team
is thoroughly experienced at political surveys and other forms of survey